$10M Secured - Weeks to Launch. Big Data Influencers.


SnapLogic is the leader in Elastic Integration, helping companies connect enterprise applications and data in the cloud and on-premise for improved business agility and faster decision-making. Just as the company had brought in a B round of $10M led by Andreesen-Horowitz and the company’s premier event Dreamforce was week’s away, Peterson Communications was brought in to drive the announcements and launch of new products. Definitely an exciting company, exciting market, and accelerated timeline needed to drive results.

A flurry of activity of planning, developing materials, conducting analyst and media briefings ensued. The resulting media coverage carried into next year as SnapLogic was named by many as “the One to Watch” in the New Year. Other projects included:
  • Presenting Big Data research and the market landscape to executives and stakeholders
  • Launching the company in Europe
  • Driving the analyst relations program