Developing a Story, Driving it Home

Nomis Solutions

Nomis Solutions is a fast-growth company that combines cutting-edge Silicon Valley approaches to big data, advanced modeling, and deep analytics to help large and medium-sized retail banks better understand their customers. While interest rates have been at record lows, it was recognized that this economic factor would be changing and there was an opportunity to develop a story about getting ready for the market shift.

With a product that addressed the bank deposit market quietly released months earlier, a strategy and tactical plan was developed to re-announce the product and solution for the financial services market. A quick turnaround was needed to assemble a portfolio of necessary materials and we were off for the intense analyst and media tour. While short in duration, an impactful media tour can build relationships that yield results for months to come. Select media highlights above.