News and Blog

Five Reasons to Issue News Releases

Not just for news coverage today

A primary goal of public relations programs is getting media coverage for companies.  A traditional tool includes news releases as part of a larger program.  News releases alone issued on newswires won’t necessarily generate feature media coverage, but it will start to move your organization closer to getting noticed and provide tools to begin a richer dialog with media.  You might even fall into some coverage along the way.  Whether your company is public or private, below are five reasons why you should issue news releases.

1.Say Something and Put a Stake in the Ground

If you think some things from your organization aren’t necessary “newsworthy” – you might be right.  While it won’t result in coverage in the Wall Street Journal or your target media, the announcement is still important to someone.  At a minimum it gives your prospects, customers, partners and employees and other proponents a clear sign that the organization is moving forward.  Along with social media, a news release is often the only visibility someone has into your company. Putting it in a news release makes it official, on the record and let’s people know your company is alive and well.

continue reading