We are focused on helping companies increase the value of their corporate brands, products and services

Technolgy Public Relations, Marketing and Communications

Public Relations

Seeking a partner to drive your content, build media programs, and march your communications forward? Comprehensive public relations services and programs...

Communications Influencers

Need to know who to talk with or how to interact with them? Analyst relations programs, blogger relations and social media programs...

Communications Strategy

Looking for help to launch your company, introduce a new product, or add rigor to your programs but don't know where to start...

Marketing Consulting

Have a program you need implemented from nuts-to-bolts or an executive marketing consultation or perspective ...

Recent work

Website and Brand Makeover

Value Proposition, Messaging and Branding

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Drive a Story. Drive Coverage.

Media Tour and Product Launch

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Big Data Wars Heat Up. $7.5M Secured.

Product Launch and Funding

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Our specialties

Like any good restaurant, known for certain flair and flavors, we too are known for our specialties. Technology is our establishment. We have years of working on our recipes. We know which ingredients are essential.

Analytics and business intelligence

A focus for nearly 20 years, we've continued to work with the leading companies and influencers that are creating new software and services to use data to drive decisions.

Big data architectures

We've studied and worked with the companies that make big data possible. They are the underlying plumbing, connectivity, and management for data storage and cloud federated systems.

Hadoop, NoSQL, SQL, data warehousing & databases

Just when you think databases are tired, the data center is a classic that keeps getting refined and reinvented. Our work keeps us connected to rich history and the new possibilities.

Financial services software

Before big data was "Big Data", we have been working with the largest and emerging FinTech companies driving customer analytics innovation.

Featured news and blog posts

Time for a Web Refresh?

On 1 October 2014 | Advice

New marketing materials should be more than refreshed images. Use the moment to review corporate, product and service positioning and messaging to see if its time for a refresh...

Five Reasons for News Releases

On 23 September 2014 | Advice

Whether your company is public or private, this article looks at five reasons why you should issue news releases.

The Startup Challenge

On 27 may 2014 | Entrepreneurs

For the fifth consectutive year, Peterson Communications is a sponsor of The Startup Challenge, an annual event driving innovation and entrepreneurship...